history of outdoor

History of outdoor media

Outdoor advertising is more traditional than we tend to think. In fact, it’s been in use since ancient times, when the writing system was invented and spread to the masses.Earliest examples of outdoor media were discovered in Egypt on a stone post which said: “I’m Reno, from Crete, by the will of the gods, interpret…

Why become digital in outdoor media?

Our world is becoming increasingly urbanized, information circulation is becoming faster with each day, therefore, capturing people’s attention has become a highly difficult task. While traditional eye-catching outdoor advertising has been constantly used for centuries, more and more companies are starting to realize how essential it is to be digital in our new-age world. With…