jcdecaux

Reklaamtahvli ideaalse asukoha valimine : 7 punkti, mida arvesse võtta

Reklaamtahvli ideaalse asukoha valimine : 7 punkti, mida arvesse võtta Soovid luua edukat välireklaami kampaaniat, mis tõstab su ettevõtte müüginumbrid uuele tasemele? Kõik algab suurepärasest asukohast. Edu ei tule lihtsalt ja eelnevalt tuleb teha korralik eeltöö. Ära muretse – järgnevad punktid selgitavad kõik samm-sammult lahti ja on igat su minutit väärt. Reklaamtahvlid on olnud ja…

How to measure outdoor media

HOW TO MEASURE OUTDOOR MEDIA Outdoor media has existed for thousands of years, being one of the oldest ways of marketing and it’s still an essential part of advertising. Since marketing is an important part of any business, it should be measured and planned out, to assure that the company is following the right path.…

history of outdoor

History of outdoor media

Outdoor advertising is more traditional than we tend to think. In fact, it’s been in use since ancient times, when the writing system was invented and spread to the masses.Earliest examples of outdoor media were discovered in Egypt on a stone post which said: “I’m Reno, from Crete, by the will of the gods, interpret…

Why become digital in outdoor media?

Our world is becoming increasingly urbanized, information circulation is becoming faster with each day, therefore, capturing people’s attention has become a highly difficult task. While traditional eye-catching outdoor advertising has been constantly used for centuries, more and more companies are starting to realize how essential it is to be digital in our new-age world. With…

The psychology behind outdoor media

In our previous posts we already made clear that outdoor media is currently going through it’s transition phase and is growing very substantially in ad spend. In this blog we would like to talk about why this is happening, particularly, what are the most interesting psychological factors in OOH and how can you maximise your…

TOP 10 Creative outdoor media campaigns

TOP 10 Creative outdoor media campaigns It is pretty difficult to grab a modern social media surfer’s attention to an advertisement, they are already immune to all kinds of posts that can be easily swiped away.With regard to Out-of-home media – it is almost impossible to ignore a huge billboard which is set right in…